Case 6 · Writing range and voice
One message, written for four audiences.
FormatsRadio, TV and documentary scripts, features, newsletters, reports
LanguagesEnglish, Bangla
Sample news: staff feedback moves from paper to a digital form.
Leadership
From 1 March, staff feedback goes digital. We expect to act on concerns in a week, not a month. No budget change.
Staff
Giving feedback just got easier. Use your phone, it takes five minutes, and each quarter you'll see what changed.
Media
The organisation today launched a digital feedback system for field staff, aiming to cut response time from a month to a week.
Community
Something to tell us? Say it by phone or in person, in your own language. We will listen and tell you what we did.
What I learned
- Tone by audience
- Scriptwriting
- Plain language
- Bilingual writing