Work

Selected work

Six case studies. Each opens with the result.

Brand storytelling

40+ commercials, broadcast nationally

Internal communications

One programme, one voice

Crisis and risk

Tracking rumours in a refugee response

Complex data made simple

ESG reports a shopper can read

Stakeholder and donor

A UNDP-supported project, made visible

Writing range

One message, four audiences

Case 1 · Brand storytelling

40+ TV and online commercials, approved and broadcast nationally.

RoleCreative DirectorWhereBFilms and AIMC, DhakaWhen2013 to 2018
40+TV and online commercials
10commercials I directed
15+documentaries, corporate films and music videos

The challenge

Land one brand idea in 30 to 50 seconds, with several productions running at once.

What I did

  • Directed 10 commercials, including Banglalink, Holcim and Ispahani; Chief Assistant Director on the rest
  • Worked with clients and agencies from first script to final approval
  • Led production end to end: storyboards, casting, locations, shoot, edit and colour

What I learned

  • Client and agency communication
  • Script analysis
  • Storyboarding
  • Casting and locations
  • Pre-production planning
  • Directing on set
  • Editing and colour correction
Colour storyboard for an Airtel 4G commercial: friends at a café, a phone showing 4G, the group reacting
Storyboard, Airtel 4G commercial
0:30

Ispahani Mirzapore: Khunshuti

Creative Direction

0:50

Holcim Shopner Nirman

Creative Direction

More commercials and films ↓

Case 2 · Internal communications and staff engagement

Kept a national programme informed, every quarter and every week.

RoleField Coordinator, CommunicationsWhereWorld Vision BangladeshWhen2022 to 2024
Quarterlystaff and partner newsletter
2 to 3social posts a week
1 to 2staff trainings or workshops a month

The challenge

Give staff, leadership and partners one shared picture of progress across city projects.

What I did

  • Wrote, edited and laid out the Urban Programme newsletter
  • Produced intranet pages, all-staff emails and staff event comms
  • Ran Facebook and LinkedIn and produced the annual films

What I learned

  • Editorial planning
  • Staff engagement content
  • Drafting success stories
  • Writing for staff and leaders
  • Facilitating workshops
  • Layout and design
  • Social media
  • Video production

Analytics are covered by a non-disclosure agreement.

Cover of the Urban Newsletter, issue 12, October to December 2023
Issue 12, 2023
Cover of the Urban Newsletter, January to March 2024, featuring a women's collective leader
Issue 13, 2024
3:10

World Vision Urban Programme: year-end film 2024

Produced

Case 3 · Crisis and risk communication

Built a rumour-tracking network for the Rohingya response.

RoleMultimedia and Communication ManagerWhereInternews (USAID-funded), Cox’s BazarWhen2018 to 2020
27community correspondents trained
75listening groups in camps and host areas
80feedback sessions in one month

The challenge

Rumours about aid, health and safety spread faster than official information.

How the loop worked

  1. ListenListening groups
  2. LogFeedback in KoBo
  3. VerifyWith UN agencies
  4. RespondOn weekly radio

What I learned

  • Rumour monitoring
  • Fast, verified responses
  • Feedback data (KoBoToolbox)
  • UN and government coordination
  • Local-language trust

Applied to a company

The same loop, written up for a factory fire: protocol, holding statement, staff Q&A and social media replies.

Read the crisis package ↓
Rows of shelters with blue and grey roofs on a hillside in a Cox's Bazar camp, a man walking and an auto-rickshaw on a brick road
Camp, Cox's Bazar
Shelters and steps on a hill in a Cox's Bazar camp, seen from a distance under a pale sky
Camp, Cox's Bazar

Case 4 · Complex data made simple

Turned ESG reports into scorecards a shopper can read in seconds.

RoleInnovation project participant; master’s researcherWhereDemola with Tampere UniversityWhen2025 to 2026
2working prototypes in 8 weeks
1accessibility model (DAMIEL)

The challenge

Sustainability reports are written for investors, not for shoppers comparing brands.

What I did

  • Mapped where GRI and CSRD reporting loses everyday readers
  • Turned CO₂ and water figures into everyday terms, like kilometres driven
  • Co-created two no-code platforms; built the DAMIEL model in my thesis

What I learned

  • Complex technical data made understandable
  • ESG in plain language
  • User research
  • Rapid prototyping
  • Accessible design
  • No-code tools
SuScale prototype: a brand sustainability scale from red to green with brands listed by score
Brand sustainability scale, SuScale prototype
1:46

SuScale demo

Conscious Cloth Scale ↗SuStyle ↗

Case 5 · Stakeholder and donor communications

Made a UNDP-supported project visible to donors.

RoleDeputy Manager, Project Management and CommunicationsWhereACLAB, SHARIP projectWhen2021 to 2022
~527,000people reached by the project, 43% women
~500,000reached with COVID-19 messages
505COVID-19 awareness activities

The challenge

Strong field results that donors and partners couldn’t yet see or share.

What I did

  • Produced the SHARIP documentary
  • Wrote case studies, donor reports, proposals, posters and brochures
  • Ran 1 to 2 staff trainings or workshops a month; represented ACLAB on donor visits

What I learned

  • Donor reporting
  • Documentary production
  • Case study writing
  • Stakeholder coordination
  • Training teams

Reach figures are project-wide, from the completion report.

7:25

SHARIP documentary (4K)

Produced
SHARIP project poster: English title, Bangla slogan on social harmony, photos of youth events, dialogues and street drama, with UNDP, Embassy of Denmark and Government of Bangladesh logos
SHARIP project poster
International Human Rights Day 2019 poster: a boy pushing a wooden cart on a beach, Bangla slogan on social peace, coalition and donor logos
Human Rights Day poster, 2019

Case 6 · Writing range and voice

One message, written for four audiences.

FormatsRadio, TV and documentary scripts, features, newsletters, reportsLanguagesEnglish, Bangla

Sample news: staff feedback moves from paper to a digital form.

Leadership

From 1 March, staff feedback goes digital. We expect to act on concerns in a week, not a month. No budget change.

Staff

Giving feedback just got easier. Use your phone, it takes five minutes, and each quarter you’ll see what changed.

Media

The organisation today launched a digital feedback system for field staff, aiming to cut response time from a month to a week.

Community

Something to tell us? Say it by phone or in person, in your own language. We will listen and tell you what we did.

What I learned

  • Tone by audience
  • Scriptwriting
  • Plain language
  • Bilingual writing

Writing I’ve produced

  • 25+ radio drama and magazine scripts
  • TV commercial and documentary scripts
  • Human-interest case studies
  • Newsletters, donor reports, a closure report

Voice guide

Voice attributes, tone by audience and before-and-after edits.

Read the voice guide ↓

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Contact

Let's make something people understand.

Email
mahassan.dinar@gmail.com
Phone
+358 45 853 5659
WhatsApp
+880 1719 262277 ↗
LinkedIn
Mostafa Aminul Hassan ↗