Case 1 · Brand storytelling
40+ TV and online commercials, approved and broadcast nationally.
RoleCreative Director
WhereBFilms and AIMC, Dhaka
When2013 to 2018
40+TV and online commercials
10commercials I directed
15+documentaries, corporate films and music videos
The challenge
Land one brand idea in 30 to 50 seconds, with several productions running at once.
What I did
- Directed 10 commercials, including Banglalink, Holcim and Ispahani; Chief Assistant Director on the rest
- Worked with clients and agencies from first script to final approval
- Led production end to end: storyboards, casting, locations, shoot, edit and colour
What I learned
- Client and agency communication
- Script analysis
- Storyboarding
- Casting and locations
- Pre-production planning
- Directing on set
- Editing and colour correction
