Case 4 · Complex data made simple
Turned ESG reports into scorecards a shopper can read in seconds.
RoleInnovation project participant; master's researcher
WhereDemola with Tampere University
When2025 to 2026
2working prototypes in 8 weeks
1accessibility model (DAMIEL)
The challenge
Sustainability reports are written for investors, not for shoppers comparing brands.
What I did
- Mapped where GRI and CSRD reporting loses everyday readers
- Turned CO₂ and water figures into everyday terms, like kilometres driven
- Co-created two no-code platforms; built the DAMIEL model in my thesis
What I learned
- Complex technical data made understandable
- ESG in plain language
- User research
- Rapid prototyping
- Accessible design
- No-code tools
